- TikTok has a mindless new obsession called “sludge content.”
- The content is usually two or more unrelated videos cropped together.
- The videos polarize users. Some dismiss them as lacking substance while others find them soothing.
Gen Zers, already known for being overstimulated, have a new TikTok obsession that is making them even more so.
Multiscreen videos, dubbed “sludge content,” have been sweeping the platform. Creators make them by cropping together at least two unrelated clips. The result is disorienting, but some users can’t get enough.
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