“Every investment has impact. The question is, what impact does it have?” That’s the question Jean Case, CEO of the Case Foundation and Chair of the board of the National Geographic Society, raised as we talked about her and her organization’s focus on impact investing.
“It took a really long time before people began to realize, ‘hey, I can actually use my capital in a way through investing to do something extra and special for society,’ ” she said. “Impact investing and the impact investing we focus on, and try to bring tools and resources together for, really represents areas of investing where you’re looking for both a financial return and a social return through the investments that you make. So, it’s really that simple. It’s asking the question of, ‘is there some kind of social return that’s exceptional or different in this investment versus the normal investments I would make?’”
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