CANTEEN’S New Margarita-Style Hard Seltzer Is Perfect For Cinco De Mayo

After the 2019 hard seltzer boom, beverage market trends indicated that the ready-to-drink (RTD) market would remain evergreen. But by late 2022, demand waned. Sales declined by 5.5% as customers flocked to bars and restaurants instead of supermarkets for cocktails. But one 20-year industry veteran noticed an interesting trend.

“After examining the market, we saw the popularity of hard seltzers was declining with one exception, ” said Brandon Cason, co-founder and CEO of Austin-based CANTEEN Spirits. “Interest in Mexican-inspired cocktails like margaritas and agua frescas is growing rapidly. Expanding from spirit-based RTDs into the hard seltzer realm was a natural evolution for CANTEEN.”