Cowboy culture is hot, denim is in, and specialty “hard goods” chains like Tractor Supply have been posting double-digit revenue gains. Together with the death of the mall and the rise of the neighborhood open-air shopping center, consumers seem to be in the mood to keep it real, local, and human-scaled.
Like the hit television series Dynasty, which came to define the 1980s (think yuppies, greed, “power dressing,” and big hair), the mega-hit series Yellowstone, a neo-Western soap opera starring Kevin Costner, seems to have captured the current zeitgeist.
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