- The former COO of Yeezy says it’s a “smart move” for Adidas not to burn leftover Yeezy stock.
- Adidas said Thursday it’ll sell its Yeezy stock and donate profits to charities hurt by Kanye West.
- The company previously estimated that this inventory would cost it $1.3 billion in sales.
The former COO of Yeezy commended Adidas’ decision to donate profits from forthcoming Yeezy sales to charity.
More than six months after severing ties with Kanye West – also known as Ye – Adidas confirmed Thursday that it plans to sell these products rather than destroy them.
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