That ‘je ne sais quoi’ of French style will echo throughout the globe this summer. Luxury travelers to the French capital and popular French tropical escape, St. Barths, can each experience Le Boutique du Bristol at Le Bristol Paris or Eden Rock St. Barths. The Oetker Collection sister hotels will offer a curated selection based on the tony Parisian hotel shop but tailored to the beach lifestyle.
The vacation-centric offerings reflect a growing trend among luxury brands to open seasonal pop-up locations targeted to where their client travel. Often these also include specific design styles to attract shoppers with merchandise unique to that site and thus with a higher exclusivity feature. Chanel and Dior have been synonymous with resort spots for the uber-rich, opening ‘Lifestyles of the Rich and Famous’-worthy spots such as Ibiza, Porto Cervo, Forte dei Marmi, Capri, Mykonos, Cortina, and Bodrum. Loewe’s Paula Ibiza is an offshoot of the Spanish heritage brand that ties it up with the Ibiza boutique of the same name. In the 70s and 80s, it was ubiquitous for hippie lifestyle floral garments thanks to its owner, German architect Armin Heinemann.
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