There’s no stopping the non-alcoholic category. The IWSR noted that the no- and low-alcohol category surpassed $11 billion in value in 2022. By 2026, the research firm further predicts that no- and low-alcohol consumption will increase by a third.
In line with the category’s rapid growth, New Zealand-based non-alcoholic brand AF Drinks Ltd. just announced a major investment from Convivialité Ventures, Pernod Ricard’s venture arm. This backing will help the brand dig further into the US beverage scene after entering the market a few months ago.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased