Amazon Prime Day Is Fast Approaching – Here’s What It Means For Amazon Stock And Consumer Spending

Key takeaways

• Amazon has announced its flagship shopping event, Prime Day, will be taking place 11-12 July
• The last two years combined have generated around $20 billion of sales for the company
• The announcement wasn’t enough to stop Amazon stock from dipping as the FTC confirmed it was suing Amazon for misleading Prime subscription holders

Love it or hate it, Amazon Prime Day is a major online shopping event – and this year’s dates have just been announced. Investors are keen to see another successful Prime Day, with last year’s $12 billion in sales as the benchmark.

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