Twitter Competitor ‘Threads’ To Launch On July 6th

Key Takeaways

• Meta is launching a competitor app to Twitter called Threads, and will allow users to transfer their Instagram usernames and followed accounts directly over
• It’s the latest app to aim to take down Twitter, which has been rolling from controversy to controversy since Elon Musk took over
• Meta’s stock price has been on a tear this year, gaining almost 130% since the start of January

Things have been going from bad to worse over at Twitter. Since Elon Musk took it private for the princely sum of $44 billion, it’s been basically non-stop controversy. That’s nothing unusual for Musk, some would argue it’s part of his business strategy, but so far it doesn’t appear to be panning out too well.

From laying off 75% of the workforce, backlash against the overhaul of the blue tick, conspiracy theories running wild, Elon Musk himself getting into hot water on an almost weekly basis, and the latest throttling of users tweet access, it’s not been smooth sailing.