5 Zero-Proof Drink Ideas For Those Observing Dry Or Damp January

In the last few years, vowing to observe a Dry January foregoing all alcoholic drinks has been one of the most popular New Year’s resolutions. But studies have found that most resolutions fail by mid-month, research showing only 19% of individuals achieve their goals.

As a result, a new trend has emerged: to attempt a Damp January instead. As the name implies, this is a more relaxed commitment in which people are encouraged to cut back, or become more aware, of their alcohol consumption instead of completely giving it up. The trend has become increasingly popular as people seek resolutions that are more sustainable, realistic, and easier to keep.