Goldie Byrd Redefines Women’s Golf Fashion Landscape

The glamorous aesthetic of ‘Poolside Gossip,’ photographer Slim Aarons’s 1970 opus, depicting a pair of lounging socialites with a third approaching, cocktail in hand, connected with a brand-new golf apparel brand. The vibes of the idyllic mid-century modern scene with a Palm Springs desert mountain dreamscape in the backdrop hit the cover off the ball for Goldie Byrd, a chic golf fashion upstart intent on creating an industry splash.

Aarons’s indelible image inspired the brand’s photoshoot for their debut line, highlighted by their wild cherry red, ‘everyday’ dress cinched with a built-in belt, which has become their bestselling item out of the gate.