Here Are The Biggest Trends In Alternative Sweeteners

As the world gravitates to healthier food choices, the popularity of alternative sweeteners continues to surge. Gourmet Pro has listed Next Gen Sweeteners as one of its top food trends for 2024 and according to Whole Foods Magazine, the shift in tastes will be towards natural flavors and ingredients. For consumers, the desire for healthy options with a lower calorie content will also continue to drive demand.

According to Sarah Diedrich, Marketing Director at Global Sweetening & Texturizing, ADM, the alternative sugar trend is being driven by the fact that 80% of U.S. adults are actively trying to reduce sugar in their diets, while 57% of U.S. consumers are taking specific actions to manage their blood sugar.