Topline
India banned TikTok in June 2020 citing national security concerns after a military clash with China, opening the door for Instagram to dominate and some TikTok duplicates to suddenly emerge as major players in the vacated market.
Key Facts
Shortly after India banned TikTok, Instagram saw a surge of downloads, propelling it to become the country’s most popular social media app by 2021, up from No. 6 in 2019, and to surpass TikTok in global downloads by the fourth quarter of 2021.
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