“The way that we present playlists is pretty much a collection of 50 songs, and that’s it. There’s no context. We’re not even able to articulate to the listeners why we picked those songs. So I’ve been working on building channels that serve as an extension of RapCaviar’s editorial voice.”
That’s a problem that perhaps only Carl Chery has. He’s the man in charge of RapCaviar, Spotify’s most popular and important genre-specific playlist. Millions of people subscribe to the weekly ranking of some of the hottest new tracks in hip-hop, and inclusion on it can turn an unknown into a viral star in no time.
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