The premise of Honest Renovations, hosted by Jessica Alba and fellow entrepreneur Lizzie Mathis, is more layered than your typical home make over show. Alba’s baby-friendly sensibilities, informed by her ownership of The Honest Company, results in a brand-packed show filled with low-VOC paints, floors that are already off-gassed and enough carefully-curated closet space to accommodate lotions, potions, diapers and that all-important me-time for a parent.
“We can unlock something for [our guests] and for their quality of life,” explained Alba, the founder of the Honest Company. Alba was in conversation with co-host Mathis and YMCA of Chicago CEO Dorri McWhorter at a launch event held in the downtown digs of the Chicago branch of Chief, which is a network for executive women. Mathis is also the founder and editor-in-chief of Cool Mom Co., a company founded during the height of the Covid-19 pandemic and intended to support mothers.
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