Lenovo Survey Finds Me Time A Highly Coveted Consumer Behavior

The Lenovo Tab Wear collection is based on consumer insights from Lenovo users and Pew Research. It found that people crave “me time,” which is dedicated personal time for individuals, allowing them to prioritize their wellbeing and do whatever gives them joy. “Tech and fashion are both constantly evolving, innovating and adapting to our changing society,” said Emily Ketchen, vice president and chief marketing officer of Intelligent Devices Group and International Markets at Lenovo. “As technology becomes even more woven into the fabric of our daily lives, we must embrace its benefits to address people’s evolving needs. The Lenovo Tab Wear Collection is a creative example of seamlessly integrating technology into multipurpose outerwear for ‘me time.’ ”

Lenovo Integrating Function And Fashion

By integrating a Lenovo tablet into the concepts, users can escape into their favorite indoor and outdoor leisure activities, whether immersing themselves in a show, browsing social media, or even pursuing creative projects,” said Wahid Razali, worldwide marketing director at Lenovo. As wellness and self-care continue to be a priority for many, the Lenovo Tab Wear Collection can expand me time beyond the home.