Major League Baseball has a plethora of reasons to be in a celebratory mood amid its 93rd All-Star Game festivities in Seattle. At the symbolic midway point of the regular season, a palpable energy is evident as rule changes have positively impacted the pace of play. Ballpark attendance and viewership indicate a renewed interest while micro-betting is energizing the sport’s vision for fan engagement. Three months of data and observations indicate that micro-betting is contributing to the growth of Major League Baseball.
Ryan Keur, vice president of revenue and trading at Simplebet, answered a variety of questions on micro-betting while sharing valuable insights through relevant examples. According to Keur, the total amount of money wagered, also known as the handle, currently sits at $304 million during the first half of the year. This represents 2.25 times year-over-year growth.
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