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Topline
The 2023-2024 election cycle is expected to be the most expensive of all time, according to AdImpact, a firm that tracks political ad spending, with political expenditures across multiple media expected to exceed more than $10 billion as candidates vie for the White House and the majority in both chambers of Congress.
Key Facts
The 2023-2024 election cycle will total $10.2 billion across broadcast, cable, radio, satellite, digital and CTV—with half of that spending, $5.1 billion, going to local TV stations, AdImpact said.
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