Netflix’s 1 Million Users Prove Ad-Supported Tiers Are Future Of Streaming

The streaming wars have reached another momentous milestone in their post-Covid adjustment period. The services have been anxiously wondering if ad-supported tiers can spur the growth the Netflixes and Disney+s of the world have hoped to reignite. The answer appears to be a cautious yes—at least if the first ad tier subscription numbers from Netflix are any indication.

According to a report, the streamer hit 1 million active users for its ad-supporter tier in its second month. It showed tremendous month-over-month growth, expanding by 500%. Equally important to Netflix, the delivery met the baseline promised to advertisers on the new service, meaning no need to serve up makegoods (free ads to balance out underdelivery of commercials).