Like many other retail industry insiders attending the National Retail Federation’s 2023 “Big Show” on January 15th marked my first time back since pre-pandemic days. This year’s massive visitor turnout and upbeat aura felt celebrational, and for many attendees it was. While I’m a veteran of over three decades of NRF’s Big Show, the Innovation Lab, which made its NRF debut in 2017 has become a must-see for me and many others.
The Innovation Lab is an invitation only venue showcasing some of the world’s newest technology companies, ranging from small emerging start-ups, to known tech innovators. It exists in stark contrast to the over-the-top trade show presentations by huge, multinational technology companies.
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