Marvel Studios hopes to overcome negative narratives and a merciless 2023 box office environment this weekend with the arrival of The Marvels, a sequel to their billion dollar blockbuster Captain Marvel. While the box office outlook is unfortunately shaky at the moment, The Marvels is exactly the sort of great, fun comic book spectacle Marvel Studios, audiences, and superhero cinema need now.
After $6.5 million in Thursday previews stateside, The Marvels total Friday gross is coming in north of $20 million, surprisingly lower than even the already-troubling early estimates suggested. At this point, it would take some extra oomph on Saturday and a better Sunday hold than seems likely at this point for The Marvels to even reach the previous $60 million predictions.
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