Sephora Sets Second U.K. Store Date As Rival Boots Backs Premium Offer

French beauty and skincare retailer Sephora has confirmed that it will open its second physical store in the U.K. on Nov. 15 at London’s Westfield Stratford City mall in East London.

The new outlet will stock products and personal services from over 125 brands across fragrance, haircare, makeup, skincare and wellness, the company confirmed, with new and exclusive brands including Adwoa Beauty, Relevant, Straand, Salt & Stone and Naked Sundays.