Snapchat’s Creators Reflect On Content and Culture During Hispanic Heritage Month

As the platform does during many cultural holidays and events, Snapchat this year celebrated Hispanic Heritage Month by launching a new Spotlight Challenge for its diverse community of creators. The challenge, which ran on Snapchat’s short form area Spotlight, encouraged viewers to bring Hispanic cultural impact into the conversation by showing off their favorite Hispanic owned businesses in their content for a chance to win part of a $10,000 prize fund.

And, to further celebrate the contributions of the diverse creators on the platform, the challenge was hosted by Hispanic creator Natalie Alzate.