Taylor Swift has been releasing her re-recorded albums for nearly two years now, and there is now a tried-and-true formula she follows. The singer has been fairly consistent when it comes to the manner in which she promotes these sets, and it’s worked brilliantly. But with her forthcoming drop, she might want to reconsider how she’s been doling out the tunes and aim for more major hits.
For the first three of her re-recorded album releases, Swift has largely—but not entirely—stayed away from promoting singles with traditional campaigns. Sometimes she’d share a tune or two before a full-length appears, but most of the music is only available once the full package hits. In less than two months, Swift will return with 1989 (Taylor’s Version), the slightly reworked take on her pop album 1989. The set is scheduled to drop in late October, which isn’t very far away, even if it feels that way to Swifties. Now would be a great time to mix things up.
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