The 3 Tech Skills C-Level Marketers Need

All marketers need to become technologists, suggests Skillsoft Chief Marketing and Sustainability Officer Michelle Boockoff-Bajdek, who identifies three skills required across C-level marketing positions.

Boockoff-Bajdek suggests that “the most effective CMOs have skills that seem contradictory at first. They must be both analytical and creative. They must be both strategic and tactical. Most of all, CMOs must have an insatiable appetite for information and insight. Happily, there are tech skills that can support all of the above.