The Charlotte Hornets Should Pay Mr Beast For Jersey Patch Deal

The Charlotte Hornets recently made a jersey patch deal with iconic content creator MrBeast (James Steven Donaldson) which permits MrBeast to display his food brand, Feastibles, on the jersey of each Charlotte Hornet player. Feastables will also be integrated into various Charlotte Hornets assets and events. This has far reaching implications around the power of content creators as media companies and brands. There has been speculation around how much MrBeast paid for the patch in that the previous patch sponsor, Lending Tree was reportedly paying $5 million per year.

I have a novel theory—Charlotte should be paying MrBeast for the association and his creative capabilities to integrate the Hornets into his content. Through his multi channel arsenal MrBeast has the power to reach millions of loyal followers and will likely enlist new fans for the Hornets and the NBA for that matter. Look at the data to support this. Mr Beast has 188 million subscribers on his YouTube channel, nearly 10 times that of the NBA. He has 41.8M Instagram followers, 19 times that of the Charlotte Hornets. He has 24 million followers on Twitter, double that of the Los Angeles Lakers, the most followed NBA team— and his videos have done more than 30 billion impressions. He was named by Forbes the top creator of 2023 with a net worth of $50 million. Products bearing MrBeast’s Feastables “feast like a beast” moniker are selling briskly.