Over the last several years, the combination of growth in e-commerce and focus on sustainability and circularity in the fashion supply chain has changed the industry. Among other things, the business previously known as “used” or “thrift” has become cool; now it’s called “vintage” or “resale.”
Probably the best-known resale company is The RealReal. At the time of its creation in 2011, investors were focused on fast growth and not profitability. The business was structured to become the biggest force in resale and investors kept putting money in to fund losses. To date, The RealReal has raised over $600 million in capital.
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