For years, the country music industry has been dominated by the same type of artists: male, cisgender, white, and straight. But a new AppleTV+ show is seeking to shake up the industry and bring much-needed diversity to the forefront. My Kind of Country debuts on March 24, and it features three trailblazing artists—Mickey Guyton, Jimmie Allen, and Orville Peck—searching for the next great country music star, one who will continue to change the business for the better.
The show introduces 12 musical acts, and they quickly jump into challenges, including performing country covers of hit songs, collaborating with one another, and showcasing who they are visually—all the things they’ll need to do in their careers. All this effort is in the pursuit of winning global support from Apple Music, which could change the life of one future star. That prize is potentially more meaningful than a record deal that will result in one single that’s not promoted and then being dropped, as is the case with so many other shows like this.
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