This Viral Hair Care Superstar Is Actually A Synthetic Biology Company

With over 20 billion views on TikTok—a top spot in Sephora’s bestseller list, and a fanbase that includes A-listers Rihanna, Hailey Bieber, Pete Davidson, and their stylists—K18 Hair is taking the world by storm.

So, why is this organization getting so much attention, you ask? Well, the synthetic biology haircare company’s patented K18PEPTIDE™ is a high-performance ingredient that reverses hair damage at the molecular level—in just four minutes.