Two Entrepreneurs Open A Steak House, Luncheonette And Pizza Joint In Hell’s Kitchen In NYC

Most restaurateurs specialize in one style of food—burgers, steak or Mexican—with one audience, either high-end or quick-service. And then there are partners, Adam Schop and Stephane Bibeau, who are making a name for themselves in New York City, based on their eclectic style of eateries.

Their firm SB Hospitality has opened Steak Frites Bistro, a French Bistro that specializes in steak, Zillions Pizza, an old-fashioned pizza joint, and Lovely’s Old-Fashioned, a lunch counter that serves burgers for under $10. All are located in Hell’s Kitchen, a neighborhood once known for its gangs, that has been gentrified and borders Times Square, where Broadway plays, hotels and tourists predominate.