What Does Prime Day’s Record Sales Mean For Retail In 2023?

Early numbers show that Amazon’s two-day Prime Day extravaganza was a record-setting success. But what does that mean for the rest of retail as it struggles through economic challenges?

According to Adobe Analytics data, customers spent $6.4 billion on the first day of Prime Day—nearly 6% more than last year. That single day represents the biggest e-commerce day so far in 2023.