Why BLUE BIN Believes The Future Of The Wine Industry Rests On Bottle Packaging

In recent years, wineries and winemakers have become increasingly conscious of the environmental impact wine production and distribution has on the environment. Many companies are now altering farming practices to be more climate friendly, and considering sustainability in packaging and distribution. However, the weight of wine bottles, which accounts for 29% of wine’s carbon footprint, is still one of the largest issues the industry faces.

I recently spoke with Ron Rubin of Ron Rubin Winery, Sonoma County Vintner and founder of BLUE BIN, to learn more about the launch of the brand’s new 100% recyclable wine bottles, and how others in the wine industry can join this trend.