Balancing professional basketball and entrepreneurship, Portland Trail Blazers star Damian Lillard says he only puts his money where his values are. For his first startup investment, he chose Kicks Crew, a Hong Kong and New York City-based e-commerce company backed by billionaire Richard Li that emphasizes “community.”
Accidentally buying counterfeit sneakers online drove Damian Lillard, a self-professed “sneakers guy” and staunch critic of “fakes,” halfway across the world to Hong Kong.
“I’ve had my own shopping experiences with shoes, and just knowing how it goes, knowing how often things go wrong…it’s not all about just trying to ‘make the dollar,’” says Lillard, 32, in an interview from his suite at Hong Kong’s high-end Rosewood hotel. “It’s about the customer service, where integrity is involved, and character is involved.”
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