Yeti Leans Into Community Marketing To Drive Growth

Yeti’s marketing continues to involve the customer community, elevating the brand and deepening engagement with its core consumers. In the recent campaign, Mapping the Gaps, Yeti ambassadors are hitting their favorite unmapped trails worldwide with a GoPro and a cooler. The ambassadors will then share the 360-degree footage to Google Maps for the rest of the world to access via street view for the first time. Staying true to its brand ethos, the company wants to inspire others to get out into the wild and explore these trails.

Making The Outdoors More Inclusive

“The outdoors can be intimidating and may not always feel accessible for everyone, so we believe it’s important to search for new opportunities to leverage unexpected platforms in creative ways to help break down some of these barriers,” said Paulie Dery, CMO for Yeti. “Our hope is to encourage more people to get out and explore the Wild and maybe even inspire some to map a few new trails of their own.”