Since its launch in 2018, Cierto Tequila has become the stuff of legends. The bottle that drove drinkers crazy as they watched it take home every major award possible, yet getting their hands on it was nigh impossible. It seemed like a cruel joke that would never end.
Luckily, those times have passed, and the nationwide rollout of Cierto Tequila is here. It’s doing precisely what its founder Todd Chaffee, a Forbes Midas List venture capitalist, wanted it to do. Disrupt the entire luxury tequila market.
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