Binance and The Weeknd mix music, crypto, and philanthropy in upcoming tour

Crypto exchange Binance is sponsoring The Weeknd’s “After Hours Til Dawn” tour in Australia and New Zealand later this year, according to an Aug. 22 statement shared with CryptoSlate. This leg of the tour is planned for November and December and is geared to enhance the fan experience by integrating novel web3 technologies.

Binance users to enjoy exclusives perks

Binance users in Australia and New Zealand will enjoy exclusive perks during the tour. Participants in the tour will receive limited-edition Souvenir NFTs (SNFTs), which grant them access to exclusive privileges, including The Weeknd’s concert and autographed merchandise, among other benefits.