How often should you wash your jeans? The Levi’s CEO settles the debate

For most pieces of clothing, it’s clear they should be washed after a few wears. But jeans can be more divisive, with some even saying to never wash them.

And in parts, Levi Strauss CEO Charles Bergh may be to blame for that. Even though he didn’t quite mean for that to be the main takeaway from an event he spoke at in 2014.