English
Français
Deutsch
Italiano
Português
Русский
Español
ไทย
Türkçe
简体中文
日本語
한국어
हिन्दी
Super Bowl 58 kicks off at 6:30 p.m. ET, but not everyone tuning in to the matchup between the AFC champs, the Kansas City Chiefs, and the class of the NFC, the San Francisco 49ers, is there for the big game.
The Super Bowl is advertising’s biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. For the second consecutive year, the average cost of a 30-second ad spot was $7 million. Even as linear ad revenue slips, companies know there’s no opportunity guaranteed to reach more people than the Super Bowl.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased
