AI to help personalize sports betting

Generative artificial intelligence (AI) is poised to help bring the algorithm-driven personalization that consumers are accustomed to on e-commerce and social media platforms to the world of sports betting.

SharpLink Gaming, a start-up that specializes in tech solutions for internet betting, is developing an AI-powered personalization and recommendation engine called BetSense that aims to use machine learning to tailor sports betting experiences based on the interests and preferences of individua