Amazon launches AI-generated product review summaries

Amazon introduced a new product review feature that uses generative artificial intelligence (GenAI) to provide a snapshot of what human customers tend to think of items, in what the company is hailing as its latest review innovation.

The online retail giant’s director of community shopping, Vaughn Schermerhorn, wrote in a blog post Monday that the new AI-generated customer review highlights are currently available to a subset of U.S. mobile shoppers for an array of products, and that the company may make it available to additional customers and categories in the coming months based on customer