How Generative AI Is Redefining Creativity For Marketers

Personalization has been a game changer in the world of advertising. 80% of individuals who classify themselves as frequent shoppers say that they only shop with brands who personalize their experience. AI platforms like Memorable are reshaping ad landscapes with innovative tools designed to enhance personalized ad strategies. As the AI-driven advertising landscape evolves, fintech platforms must brace for potential transformations in consumer spending behavior and ensure seamless customer journeys.

Why personalization matters

Large language model (LLM) applications have typically been at the forefront of generative AI discussions. These systems consume massive amounts of data to learn billions of parameters, enabling them to take an input text and predict a specified output. However, applications of the broader technology encompass an array of sectors, including advertising. With the rapid advancement of generative AI for images and videos, the marketing world has seen a deluge of content flooding the market. Yet, marketers continue to face the daunting challenge of investing in the right content – ad creatives that not only maximize performance but also contribute to brand building without stretching budgets thin. Personalized advertising is the key to winning hearts and minds, and tapping into a greater share of consumer’s wallets.