It’s 2023. Do Banks Still Need Branches?

The recent uncertainty in the banking sector presents an urgent question for bank leaders: how can we convince our customers that their money is safe with us? Some new industry research suggests a surprising and powerful answer.

Accenture surveyed 49,000 bank customers around the world and found that two-thirds of them like seeing bank branches in their neighborhoods as it confirms the stability and availability of their bank. This was consistent across all geographies and all age groups.