Musk looks to bring advertisers back to X after ‘go f— yourself’ comment

Billionaire Elon Musk on Wednesday pitched advertisers on returning to X, formerly Twitter, after the platform saw an exodus of brands amid concerns about content moderation and antisemitic posts.

Musk spoke at the Cannes Lions International Festival of Creativity in France, which is an annual event that brings in many leading marketing executives from around the world, and was asked about his remarks in November that advertisers departing X should “go f— yourse