Indonesia is the most important digital financial services market in Southeast Asia, given its overall size, unbanked population of 181 million, and island geography. With 6,000 populated islands, Indonesia is almost uniquely suited for branchless banking.
It is thus no surprise that the region’s most prominent platform companies, all in search of a shorter road to profitability after burning cash in the days of low interest rates and easy venture funding, are betting big on the Indonesian market. Singapore’s Grab and Sea Group, as well as Indonesia’s own GoTo and Bukalapak, are all vying for market share in Indonesia’s burgeoning digibanking market.
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