Rise of AI tools and lack of rules a ‘ticking time bomb’ for communications crises

The rapid rise of artificial intelligence (AI) technologies and their integration into many workflows by companies and individuals is opening the door to potential controversies materializing, creating a “ticking time bomb” according to a crisis communications expert.

There have been a number of controversies in recent months stemming from AI tools and the content they produce. From generative AI chatbots “hallucinating” and spitting out inaccurate information to models being trained on biased or otherwise flawed data and companies facing lawsuits for training AI models on copyrighted materials – AI’s rise is creating new headaches even as it makes certain tasks easier and shows the potential for revolutionizing work in the ye