As technology has improved over time, so have financial services. Embedded finance – financial services provided via non-financial platforms or apps – is another iteration of this journey, and it is playing out in real time throughout Asia’s financial ecosystem.
Profitable opportunities abound for those able to capitalize on this technology. While these solutions are predominately focused on the retail market today, the overall opportunity is much larger. In the future, it could be deployed more to SME and corporate entities to integrate financial services into areas like HR processes or financing of invoices and assets.
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