The use of generative artificial intelligence tools has become all the rage for companies and consumers alike as early adopters hail their capabilities for saving time and assisting with tasks. But don’t hand your search engine optimization over to ChatGPT just yet.
Frank Sanchez, managing partner of Elk Marketing digital marketing agency, warns that the rules of the game appear to be changing and that jumping on the AI bandwagon for SEO strategies could be a mistake for some
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