Will generative AI pay off for businesses in 2024?

Many businesses that integrated generative artificial intelligence tools into their operations last year have not seen the returns they expected, leading some to believe the new technology is over-hyped. One expert says this is the year those businesses will be demanding results.

“2024 is the year businesses are saying ‘show me the money’ from AI” says Arijit Sengupta, CEO and founder of AI app developer Aible and creator of Harvard Business School’s course “AI in Market Facing Functions