Young CEO gave up $10 million dollar bonus to launch technology company: ‘Wouldn’t trade it for the world’

While money is often top of mind for business owners, one CEO was more drawn to climbing the ladder of entrepreneurial success — so much so, he turned down a $10 million bonus to launch his own company.

Alex Merutka, founder and CEO of Craftsman+, an innovative technology company which offers brands an opportunity to increase engagement with consumers, left AppLovin, a Silicon Valley-based startup worth over $100 billion, to be his