It’s Amazon Prime Day Again

Key Takeaways

• Amazon Prime Day is here again, and they’ll be looking to top their record sales of 300 million products from last year
• The company’s stock price has generally increased by a sizable amount in the month after the day, rising on average 4.4%
• Amazon stock was up 1.3% after the first day of the Prime Day sales

It’s Amazon’s version of Christmas, and just like Santa, it comes around every year. No we’re not talking about Jeff Bezos getting a new yacht, we’re talking about Prime Day.

It’s the day (or days, to be precise) where Amazon offers up hot deals on a wide range of products to entice shoppers into a spending spree. And generally, it’s a pretty successful tactic.